Trust & safety
Where your data goes, and what the AI may do with it.
Xoof holds what you eat, what you lift, what you weigh and what you tell your coaches. This page explains where that is stored, what the AI does with it, and how body-weight goals are kept safe.
Your data
Four promises about your data.
Xoof will be funded by Premium subscriptions after launch. Advertising is not part of the plan.
Kept private
We do not sell your personal data or share it with advertisers or data brokers.
Left out of AI training
Your workouts, meals, notes, transcripts and coach conversations are not used to train AI models, ours or anyone else’s.
AI is opt-in
Free-text notes, transcripts and coach messages can reveal health information, so we treat them as special-category data under UK GDPR Article 9 and process them with AI only on your explicit consent. You can withdraw it any time in your profile and keep logging manually.
Yours to export or delete
Export your whole account as machine-readable JSON, or delete it permanently, from inside the app. Deletion removes your logs, your coach conversations and your analytics events together.
What leaves your device, and where it goes
Voice and photos
Sent to the AI to be turned into an entry, then deleted. We keep the transcript, not the audio or the image, so you can check what was heard.
Coaching context
A short summary of what is relevant. Each coach gets the full detail of its own side and a headline from the other.
Where it rests
UK-region cloud storage, over TLS. The Privacy Policy names every sub-processor, what each receives, and how long each class of data is kept.
There is no cookie banner because this site uses no advertising cookies, no third-party analytics and no third-party fonts. Read the cookies statement.
The AI
What the AI does.
The AI turns what you say or photograph into entries, and the coaches use it to explain your progress. Here is how that is kept in check.
Your numbers come from your logs
Records, volume, macros and weight trends are calculated from what you logged. The AI explains them, so your PR is always the one you actually lifted.
You see what it logged
A workout saves straight away and opens for you to check, fix or discard. A meal waits for your OK before it counts. Every field stays editable.
Medical questions go to a professional
The coaches are instructed to refer medical questions to a professional, and a “not medical advice” line stays visible in every conversation.
Each coach keeps to its side
Each coach reads its own side in full and gets a short summary of the other. Your training coach sees how you have been eating overall, and your nutrition coach sees when and how often you trained.
It says when it is unsure
When there is not much logged to go on, a coach says so and asks one focused question.
It can still be wrong
AI makes mistakes. Check what it tells you, especially portions, weights and anything that matters medically.
Safety by design
Built to be safe around body weight.
A body-weight goal is the most sensitive thing Xoof does, so it is designed carefully.
A capped pace
You set the weekly rate once, when you set the goal, and it stays capped. Falling behind leaves the rate where it is.
Missed days are fine
Xoof has no streak counter or daily reminders. A day you did not log counts as unknown.
Kind about food
The coaching does not ask you to make up for what you ate or to earn food with exercise.
If tracking is making things worse
Calorie counting and weight tracking are not right for everyone, and for some people they cause real harm. These safeguards reduce risk, but they are not treatment, and Xoof cannot detect an eating disorder. You can delete your account and all of your data from inside the app at any time.
In the UK, Beat's eating-disorder helpline is free on 0808 801 0677. Your GP is a good first step, NHS 111 handles urgent non-emergency advice, and Samaritans are on 116 123 day or night. In an emergency, call 999.
Who you are dealing with
A real, named company.
Xoof is operated by FOOX LTD, registered in England and Wales under company number 17079734. Our registered office and contact address are on every legal page.
Xoof is for adults aged 18 and over, and is subject to the law of England and Wales. Xoof sells nothing today. When Premium arrives it will be priced in pounds sterling, inclusive of VAT where that applies.
Read the actual policies
- Privacy Policy — data, lawful bases, sub-processors, retention, your rights
- Health & Safety Disclaimer — limits, allergens, body-weight goals, where to get help
- Terms of Service — the contract, your consumer rights, complaints
- Cookies & Local Storage — why there is no banner
- Accessibility Statement — including what is not right yet
- Refund & Cancellation — why there is nothing to refund yet